Deception or Trust? - Buying Emergency Foods
Let me be frank about what I am seeing during this time of heightened awareness for preparedness food buying - DECEPTION.
I have been in the emergency preparedness, outdoor recreation and
natural food industries for over 40 years. I have innovated, created and
sold numerous natural, self-stable and emergency food products in those
many years. Very few have been doing this as long as I have. My
expertise is significant - I have been a retailer, manufacturer,
developer, author and consultant.
I have been directly involved during a number of periods of elevated
concern about emergency preparedness, and each time I have seen food
sellers come out of the woodwork who have pedaled less than adequate and
marginal quality foods. Some of these companies have large advertising
budgets and slick ads - often advertising on prominent radio talk shows
and popular websites. I have also seen these products offered at the
largest of warehouse retailers. Be aware that warehouse buyers and
advertising reps most often have no idea about the true value of these
What I have observed ranges from deceptive, false, missing and
inaccurate information to products that are of very low quality, have
questionable nutritional value and are filled with suspicious
ingredients that I nor my family would never consider eating.
The 3 biggest problems I see with many of the emergency foods I have researched are:
- The real quantity of food offered - If a company states for example
that their food unit will last one person for six months, how was that
determined? The only way to compare apples with apples when researching
other companies products is to know the amount of quality calories per
day one is to expect. If all you know is the number of "servings" then
you know little of the true quantity of foods. A standard among
reputable companies is the USDA recommendations of about 1800 to 2100
calories per day for an adult or growing child. I have calculated the
values of some of these questionable units and 600 to 1000 calories per
day is not uncommon.
- The true potential shelf life - There is so much misinformation
given out by some of these companies about shelf life that it is
shameful. Ask them, how did they determine the shelf life of their
foods? What are the characteristics and manufacturer specifications for
their packaging? Many of the current emergency foods are packed in
flexible pouches of of varying composition - THIS TYPE OF PACKAGING WILL
NOT DELIVER A 20 YEAR PLUS SHELF LIFE! Plastic buckets and flexible
pouches are not packaging for extended shelf life (over 5 to 10 years at
- The adequate and truthful nutritional value - What is the quality of
the foods offered? How was the nutritional value determined? What
artificial additives are present? HAS ANYONE EVER HAD TO LIVE
EXCLUSIVELY OFF OF THESE FOODS FOR AN EXTENDED PERIOD OF TIME? Ask the
company, what reason do you have to believe one can be sustained
adequately on your foods for an extended period of time?
I cannot emphasize enough the need to do diligent research into the
products you anticipate buying and the companies you anticipate dealing
with. If you are going to invest your hard earned money for potentially
life sustaining nutrition for yourself and your family, don't be conned
into buying inadequate and inappropriate foods!
While some of these "preparedness" foods might be alright for a short
time, convenience at home or camping, relying on them for extended
periods is questionable. When you compare the cost of what you are
REALLY buying from some of these companies - serving quantities,
nutritional value, real shelf life, quality of ingredients, taste - with
dependable, proven, reputable, established and high quality food
manufacturers - quality always endures!
I encourage my readers to contact me
directly if you have any questions or comments. I have been committed
to the preparedness industry for as long as I have because I realize
that proper preparedness planning is serious business and may be the
difference between life and death.
The article that follows was posted recently and focuses on what I have just covered - Trust.
With the current state of affairs and the pervading uncertainty in
our society today, it is no surprise that a significant number of people
are seeking products for preparedness planning and self-reliance.
While I have addressed the question of why prepare in another commentary
on our home page, this article focuses on the crucial issue of trust.
Preparedness planning is a prudent and wise action to take. This search for provisions however, can create a dilemma – Who do you trust?
Remember, you and your family are relying on preparedness products,
especially food and water options, to sustain you during critical
times. Some situations can be so catastrophic as to have life or death
consequences. It is this very real potential scenario that compels me
personally to take the process of emergency planning very seriously.
My 40 years in this industry with extensive research, valuable
networking, and hands-on experience has enabled me to be very discerning
as to the reliability and knowledge of those attempting to represent
the emergency planning process and appropriate products. Numerous
preparedness dealers and websites have recently appeared on the scene,
and many are claiming the virtues of their products and are hoping to
take advantage of current demands. I have been in this industry for a
long time, and I have seen numerous companies come and go as
political, economic, or prophetic issues dominate the news. With the
advent of the internet, it has become even more difficult to assess
the reliability of online companies.
Many companies are conscientious and dependable – as a previous
manufacturer of food reserve products I have had business relationships
with a number of these companies over the years. Unfortunately many
are very questionable. I have examined their products, their data, and
the accuracy of their information – it ranges from inadequate, to
unclear, to erroneous.
I urge you to carefully examine the preparedness marketplace, and as
you investigate and evaluate companies in which you may make a small
or possibly a substantial investment for foods or products, please
give careful consideration to our company – PrepareDirect – and what
we can provide for you. To help establish trust and confidence in our
company’s ability to service your needs, we ask that you review our
experience and knowledge, and our commitment to offering only the
highest quality products from established industry leaders.
For specific guidelines in evaluating sources of preparedness foods I
highly recommend that you read and answer for your own benefit the
questions in the article titled Purchasing Food Reserves – The Essential Questions. In many instances equipment considerations can be applied to these questions.
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