The purpose of PrepareDirect is simple: Supply both essential and beneficial products of superior quality that provide our customers with SECURITY and PEACE OF MIND during challenging emergencies or thrilling outdoor adventures. We will not compromise our high standards, and we continue to research and evaluate the best products for use under demanding conditions. At PrepareDirect we understand that the most important ideal that must be earned is your trust, and this is accomplished through experience, knowledge, and service.

The responsibility of providing our customers with reliable products and essentials needed for self-reliance and preparedness, and used in a variety of circumstances, is something we take seriously. We realize that the performance of the products we sell may be crucial to your survival in life-threatening conditions.

For over 40 years, Denis Korn has worked in various aspects of emergency preparedness, from crafting the best survival and outdoor recreation food products to helping individuals, businesses, and families equip themselves with the survival tools they need to be sufficiently prepared.