About PrepareDirect

PrepareDirect is the result of over 47 years of experience and planning by Denis Korn who has been a leader and innovator in the emergency preparedness, outdoor recreation, and natural foods industry. The purpose of PrepareDirect is simple: supply both essential and beneficial products of superior quality that provide our customers with security and peace of mind during challenging or adventurous situations. We will not compromise our high standards, and we continue to research and evaluate the best products for use under demanding conditions. At PrepareDirect we understand that the most important ideal that must be earned is your trust, and this is accomplished through experience, knowledge, and service.

The responsibility of providing our customers with reliable products used in a variety of circumstances is something we take seriously, and we realize that the performance of the products we sell may be crucial to your survival in life-threatening conditions. At PrepareDirect we understand the importance of earning your trust. We have been serving our customers for many years and look forward to furnishing you with vital provisions during what is sure to be interesting times. Please continue to visit us as we will be constantly adding new products and offering the latest innovations.


We realize that many of our customers are taking practical steps in preparedness and contingency planning and are providing for themselves or for their families the provisions appropriate for unforeseen circumstances. We support and commend the motivated and forward-looking preparedness advocate.

It may be difficult for us to acknowledge that a natural, political, or economic catastrophe might occur. However, we must take responsibility and provide the essentials for ourselves and our families. We should not assume that governmental agencies will be there to supply our needs. History has provided numerous examples of disasters that required careful planning to satisfy basic needs.

Trusting your choices and procuring the proper quality provisions (food, water resources, and equipment) provides yourself and your family with the best means of prevailing in difficult conditions while allowing a sense of security and peace of mind that nothing else can. Let PrepareDirect help you in this essential process.

Denis Korn founder of PrepareDirect

Since 1975, Denis Korn has been an innovator in the natural foods, outdoor recreation, and emergency preparedness industries. He has founded and developed companies involved in manufacturing, distributing and retailing. In 1979 he founded AlpineAire Foods and in 1989 the Gourmet Reserves division. AlpineAire Foods, which specializes in shelf stable, dried food products, and ingredients, has been a recognized leader in its industry and continues to supply superior food products. Mr. Korn has assisted a large number of major expeditions and participants in world-class record-setting endurance competitions. He has created and marketed hundreds of different and highly regarded specialty food products and is the author of The Essential Emergency Planning Guide for Food and Water and numerous articles relating to emergency preparedness planning. He sold AlpineAire in 1995, and then having developed Essentials 2000, Mr. Korn was intimately involved in the preparedness industry consulting and providing a diversity of preparedness provisions during the challenging time of Y2K.

Mr. Korn is an acknowledged authority on food and water emergency planning and his knowledge of specialty foods, products, and preparedness resources is extensive. He has given numerous presentations, and has conducted workshops at many conferences, trade shows, and has lectured to diverse organizations and audiences. His experience in over 42 years of emergency planning for human resources, has enabled him to network with many other leaders and develop valuable perspectives and insights into this unique and important field. Mr. Korn was a past Board Member of Research & Development Associates, a non-profit trade association dedicated to coordinating research and development activities of food, food service, and packaging systems between the military, government agencies, academic institutions, and private industry.

Mr. Korn served as an artillery officer and company commander in the United States Army during the Viet Nam era. He has earned a Bachelor's degree from San Diego State University and a Master's degree from Sacramento State University. In conjunction with his work in developing products and educational materials for contingency planning, he has studied extensively the philosophical, psychological, sociological, and biblical issues that parallel the emergency planning process.  He has taught Critical Thinking and Ethics at Sierra College, in Grass Valley California, as an adjunct professor of philosophy.

As creator and developer of PrepareDirect and Learn To Prepare, Mr. Korn is committed to sharing and presenting only information that has been carefully researched and/or obtained from direct experience.  It is vital that information that is potentially life-saving be reliable, accurate and dependable.  PrepareDirect is an important source of specialty products for emergency preparedness, outdoor recreation, and self-reliance, and Learn To Prepare is devoted to essential information, guidance and reflection. 

He continues his consulting work for those needing more in-depth information and insights into the development of an emergency planning program.  He is currently working on a new publication, due out in 2017/2018, which will be an easy to use guide and workbook for the serious emergency planner with specific and detailed practical information that is essential for individuals, families, business and governmental agencies during varying emergency scenarios.